02 Ad Operations

Run by our own team, for publishers and agencies.

For publishers, we run ad operations, yield and revenue reporting. For agencies, we run campaign operations under your brand. Both are run by our own team, on your tools and in your hours.

The problem

Revenue and trust leak in the gaps: late orders, loose floors, launch errors and unmatched bills.

What we do about it

Daily pacing checks and under-delivery alerts.
Matching delivery against booked orders, and fixing gaps between systems.
A check before every launch, and a root cause check on every error.
Three levels of backup staff, so leave and peak periods do not hurt delivery.

Platforms our ad operations team runs

Google Ad Manager
Prebid header bidding
Amazon Publisher Services
Meta
Google Ads
DV360
The Trade Desk

What is included

2 services, one team.

02.1

Publisher ad operations

Ad ops, yield and revenue reporting for publishers. Our team works as part of yours.

Order and line item setup in Google Ad ManagerProgrammatic Guaranteed and private marketplace dealsFloor price reviewsHeader bidding and demand partner reviewsSSP (supply-side platform) and deal health checksBilling reconciliationSame-day revenue reportingAdvertiser support desk

02.2

Agency campaign operations

Your name on the front, our team behind it. Less overhead, more margin.

Campaign setup and traffickingLaunch checksReports with your logoBilling checksPitch and media plan supportCapacity that grows with your wins

Proof

Run at scale, checked every time.

With a check before every launch and a root cause check on every error.

55,000+campaigns trafficked

1 yearrunning most of a national classifieds group's ad operations

99.9%execution accuracy, with a check before every launch and a root cause check on every error

40+specialists on the team

For agencies

Less overhead, more margin.

Your name on the front. Our team behind it. Capacity that grows with your wins, without the fixed cost of a bigger team.

How we work behind your brand

How it starts

A short call, then a review.

We learn your clients, platforms and gaps on a short call. Then we review your current tools and workflows and come back with a plan.

How we run it

Rigour that doesn't depend on who's on shift.

A check before every launch.
A root cause check on every error.
99.9% execution accuracy, with a check before every launch and a root cause check on every error.

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