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About

Built by the people behind global media brand campaigns.

A digital media company built on governed intelligence. Our technology is checked and controlled by people and by fixed rules.

Our story

A new name. Years of work behind it.

  1. 2022. Founded as Mister Programmatic.
  2. 2026. Reimagined as AdNexa.ai, with OneView™.
  3. Founder-funded, and part of SSS Group of Companies.
What we believe

Machines should do everything that repeats. Humans should do everything that matters.

Governed intelligence means our technology is checked and controlled by people and by fixed rules. It cannot act on its own.

Leadership

Led by senior practitioners.

Pradeep Nagam
Pradeep NagamFounder and Managing Director

Pradeep has 18+ years across media, ad operations, performance marketing and technology, including roles at Google, GroupM and REA Group. He has run businesses above US$30 million and media buying above US$50 million a year. His teams have served 150+ active clients across India, the UK, Australia, Malaysia, the US, Cambodia, Indonesia and South Africa. He founded three businesses before AdNexa.ai.

Shashidhar Sharma
Shashidhar SharmaCofounder and Chief Operating Officer

Shashidhar has 16+ years in media, across WPP Media, Google, Omnicom Media Group and FCB, after an early career in software. At WPP Media he led the programmatic practice for every GroupM agency in India. In New Zealand he built and grew a digital team through a time of heavy change. At AdNexa.ai he leads operations and delivery, and is the practitioner behind OneView. He was named in exchange4media's 40under40 in 2024.

Morgan Mullarney
Morgan MullarneyDirector, UK & Ireland

Morgan has 25 years of experience in agency leadership, commercial strategy, integrated marketing, sponsorship and customer engagement. He has worked with major global brands, including HSBC, Pernod Ricard, Sky, Unilever, Vodafone and Coca-Cola. His career includes building start-ups, leading agency businesses, managing investment strategy and winning major commercial partnerships. At AdNexa.ai, he leads European growth. He helps agencies add new skills, and helps brands grow their customer base and revenue.

The team

Technology, strategy and growth.

Anand Thakur
Anand ThakurChief Technology Officer

Anand has 24 years in data, analytics and technology for global media groups. He has led analytics, data, technology and automation teams of 100+ engineers at WPP Media and GroupM Nexus, and spent 15 years at Omnicom Media Group, where he built an AI development centre and real-time analytics infrastructure. At AdNexa.ai he leads engineering, data security and certifications, and the team that builds OneView.

Shuvam Das
Shuvam DasDirector, Strategy and Business Development

Shuvam is a strategist, executive coach and faculty on strategy, leadership and analytics, with an MBA from IIM Calcutta. His career spans business operations, media and communication, and learning across telecommunications, IT, retail, manufacturing, banking and hospitality in India and abroad, including Uninor (Telenor), Bharti Airtel and Hindustan Times. At AdNexa.ai he shapes strategy, opens senior doors and leads our work in the UAE.

Nachiket Deole
Nachiket DeoleCofounder and Head of Growth

Nachiket has 20 years in digital advertising and ad tech sales. He was Head of Sales for India at DoubleVerify, led agency relationships at LinkedIn for five years, and ran the digital business for Mindshare West India. He is a speaker at industry forums and part of the ISA Media Charter work on brand safety and media quality. At AdNexa.ai he leads growth and client partnerships.

AdNexa in the news

What the press says.

Press page
exchange4mediaAI can make 100 versions of an ad. Who checks version 63? Shashidhar Sharma, AdNexa.ai12 Oct 2026Read ↗
The Economic TimesAdNexa.ai bets on OneView to bring accountability to enterprise media spendingSep 2026Read ↗
Ad TribeShashidhar Sharma leaves WPP Media to co-found AdNexa.ai17 Sep 2026Read ↗
MediaBriefShashidhar Sharma co-founds AdNexa.aiSep 2026Read ↗
Social SamosaAdNexa.ai introduces media operating model to manage and optimise enterprise media spend16 Sep 2026Read ↗
MediaBriefAdNexa.ai launches OneView platform16 Sep 2026Read ↗
AdNexa.aiBeyond the Black Box: AdNexa returns absolute visibility of media spend to marketers and media buyers Press release15 Sep 2026Press page →
MediaNews4UThe Latency Tax: Digital Media Buying's Biggest Invisible Cost Guest column, GV Krishnamurthy, AdNexa.ai15 May 2026Read ↗
CoveragePradeep Nagam, Founder and Managing Director, AdNexa.ai2026Link to come
CoverageMorgan Mullarney, Director, UK & Ireland, AdNexa.ai2026Link to come
Where we work

One team, with a global reach and footprint.

Our operations hub is in Hyderabad, India. Morgan leads the UK and Ireland from Dublin.

IndiaThe UAEThe UK and IrelandThe USAAustralia
In numbers
40+specialists on the team
100%of our buyers are platform certified
55,000+campaigns trafficked
15platforms in OneView today
Let's start a conversation

Stop managing yesterday's data. Start acting on today's.

Ask AdNexa in the chat, or for more detail, a senior member of our team will reply within one working day.

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