Twice the qualified leads, 30% less per site visit.

12% to 25%

share of leads that were qualified

Real estateLead generationMedia BuyingMedia Buying AutomationMalaysia

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The challenge

A top real estate developer in Malaysia, selling luxury homes, had plenty of leads and too few buyers. Meta and Google chase people who fill forms. A developer needs people who visit and book. Sales data sat in a separate system, so the platforms never learned who bought.

What we did

We audited every campaign, form and tracking tag. We set cost per qualified lead and cost per site visit as the main goals. Our team sent qualified lead and site visit stages back to Meta and Google twice a day. OneView™ checked every campaign daily against the plan. Each week we moved budget to the projects and ads with the lowest cost per site visit.

The result

The qualified share of leads rose from 12% to 25%. Out of every 100 leads, the sales team now finds 25 worth a real conversation. Cost per site visit fell 30%. The budget did not have to grow.

2xthe share of qualified leads

-30%cost per site visit

2 times a daysales stages sent to Meta and Google

What it means for youAds should be judged on sales, not forms. Give the platforms your sales results and they start to find buyers.

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