The challenge
The clinic's YouTube campaigns were not working. Cost per click and cost per lead were too high. The targeting was too broad.
What we did
We rebuilt the plan around the right people. People who look for pain relief, professionals aged 45 and above, and people with sports injuries. We used CTV (connected TV), outdoor screens, audio and native ads in a clear order, from awareness to consultation. Paid search caught people ready to book.
The result
Enquiries grew 42% against a 25% target. CPC fell 41%. CTR (click-through rate) rose 120%. Consultation bookings closed at 1.6 times the plan.
