The challenge
A top real estate developer in Dubai ran off-plan launches on six platforms, with six reports. Site visit bookings were the main goal. Leads were counted in three places. One Meta audience overlapped two others. Weekly reporting took a full day.
What we did
OneView™ ran on the client's own platform connections. On day two it raised its first Critical flag: a landing page form was down, with zero conversions for four days. It then found three ad sets chasing the same people, and one programmatic line spending 22% ahead of plan. The agency team acted on each flag. Money moved from waste to the ads that brought bookings.
The result
Wasted spend fell 33% in 60 days. Cost per site visit booking fell 21%. 71% of the recommendations were acted on and proven better. Reporting time fell by about 40%. The developer kept the same budget for its second launch.
