The challenge
HBO Max needed a trusted team to run large campaigns across 22 countries. The work covered the days before and after launch, for app downloads and subscriptions.
What we did
We mapped the audience in every country and built one shared playbook, so each market ran the same way. Automation handled bids, pacing and creative rotation every 15 minutes. Strategists tuned each market for local fit. Launch week ran from a war room, so decisions were fast.
The result
1.2 million app installs, 33% above the launch commitment. 800,000 new sign-ups in two months, against a plan of 550,000. More than US$20 million managed with zero delivery incidents. 8,500 ads across 800+ insertion orders ran at 99.9% accuracy, with a check before every launch and a root cause check on every error.
