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COSLUXE
Case study

GMV up 50% against a 20% goal.

+50%

GMV (gross merchandise value), against a 20% goal

BeautyE-commerceMedia Buying

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Beauty

The challenge

COSLUXE wanted to grow its online sales. It had already won in other markets and wanted the same result here.

What we did

We used automated search analysis to find keywords the brand was missing. We put more budget on the strongest ones. We kept brand and general keywords in balance to protect returns. We tested new ad versions for beauty every month.

The result

GMV rose 50% against a 20% goal, which is 2.5 times the goal. Brand keywords returned 90% ROAS (return on ad spend), against a 60% target. New expansion keywords brought revenue 38% ahead of forecast.

2.5xthe GMV growth goal
90%ROAS from brand keywords
+38%new-keyword revenue ahead of forecast
What it means for youGrowth often hides in keywords you are not buying yet. Find them, test them first, and returns stay safe.
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