The challenge
Titan wanted to grow its Amazon sales fast. Its ACOS (advertising cost of sale) was high at 12.17%. Every extra sale cost too much.
What we did
We rebuilt the Amazon plan around three things. The top-rated watches first. The right buyers. Tight budget control. We checked search terms every day, dropped the weak ones and backed the strong ones. On peak sale days we scaled spend up to 200%, inside clear limits.
The result
Sales reached ₹3.17 crore in six months, 59% above target. ACOS fell from 12.17% to 6.13%, well under the 8% goal. We sold 12,138 units, 48% ahead of plan. The conversion rate was 2.02%, above the category norm.
