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Global beauty brand
Case study

Spend up 45% a month. Efficiency held.

+60%

GMV (gross merchandise value) on Tokopedia

BeautyE-commerceMedia BuyingMedia Buying AutomationIndonesia

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The challenge

The brand wanted to grow GMV through Tokopedia Top-Ads in Indonesia. It had already won on Shopee and Lazada.

What we did

Scripts adjusted bids every 10 minutes. Better tagging made decisions faster across campaigns and products. We found new high-volume keywords every week and added them. Strategists kept seasonal promotions in step with the brand.

The result

GMV grew 60%. Units sold rose 72%. Ad spend grew 45% month on month, and efficiency held.

+60%GMV
+72%units sold
+45%spend growth, month on month
What it means for youAutomation is how you grow spend without losing efficiency. A person still sets the limits.
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Global beauty brand: +60% GMV (gross merchandise value) on Tokopedia

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