The challenge
AO Smith had a ₹16 lakh budget for the Amazon October sale. The goal was ₹1 crore in sales. ACOS (advertising cost of sale) stood at 22.5% and had to come down.
What we did
We planned in three phases. Clean up keywords before the sale. Scale hard during it, with bids up to 200% in peak hours. Bring buyers back after it. We reviewed search queries every week and cut the weak ones.
The result
Sales were ₹90.5 lakh from ₹15.4 lakh of spend. That is 5.9x ROAS against a 4x target. ACOS closed at 16%, down from 22.5%, and the team used 96% of the planned budget. Performance stayed stable through the sale.
