The Brief
Maybelline wanted to grow GMV in Indonesia
Involvement
Our Strategy
We deployed AI scripts for bid adjustments every 10 minutes and built advanced tagging for faster decisions across campaigns and products. Keyword discovery identified high-volume terms, scaling coverage effectively.
Execution
Scripts reduced errors and kept bids competitive. Tagging streamlined workflow across teams. Continuous keyword discovery increased ad coverage and scaled ad spend 45% MoM. Strategists ensured seasonal promotions aligned with Maybelline’s brand.
