AO Smith

Maximizing Amazon Sale ROI

The Brief

Boost sales in the Amazon October sale with a €15,680 budget targeting €98,000 in returns while reducing 22.5% ACOS.

Involvement

Our Strategy

We built a phased plan

Presale cleanup of keywords, aggressive scaling during the sale with AI pacing and post-sale remarketing

We combined

Sponsored Ads and brand video for maximum visibility while emphasizing Top of Search placements.

Our Approach

Predictive AI models shifted spend toward the highest-performing device and combo segments in real time, reducing CPC to just $0.02. Automated testing and rotation prioritized strongest performing creative assets, ensuring the most effective messaging consistently led delivery. Real-time bid and keyword adjustments were powered by proprietary AI tools that captured peak demand moments and minimized efficiency loss. Campaign learnings were extended across MTN’s social channels, driving stronger engagement and increased in follower growth