THE BRIEF
HBO Max sought a partner to manage large-scale campaigns across 22 countries, supporting both app downloads and subscription growth.
Involvement
Strategy
Using the AdNexa OneView™ framework, we unified Search, Social and Programmatic to deliver consistent global execution. We mapped diverse audience segments, identified local market behaviours and applied AI-driven automation for bidding, pacing and creative optimization. Strategists refined each campaign for cultural relevance and compliance, guiding a full-funnel plan from awareness to retention.
Execution
We managed 8,500 ads and over 800 insertion orders across UAC, Meta, Discovery and DSPs. Budgets exceeding $20M were optimized every 15 minutes through AI, supported by strategist-led “war rooms” for real-time adjustments. Custom dashboards provided instant visibility into installs and subscriptions.
